Our Work
PUIG / Clarins Groupe

Paco Robanne “One Million”  – Experiential  

Paco Robanne One Million, a global powerhouse brand known for expression of power, flamboyance and audacity, engaged MEA in 2018 to create a several branded stunts.

Client:
PUIG / Clarins Groupe
Service:
Live
CATEGORY:
EXPERIENTIAL

The Brief

To recruit new shoppers / customers into the Paco Robanne brand, by engaging them through a disruptive & unique stunt, driving awareness and trial amongst the targeted male and female audience and motivating them through to purchase via a unique bounce back to retailer .

The Brief

The Experience

Street stunts were executed in high foot traffic locations with a street team of highly engaged brand ambassadors leveraging a Paco Robanne 1 Million & Lady Million branded hummer to shuttle shoppers from A-to-B with tactical guerrilla activity also at night visiting exclusive bars, clubs and concerts.

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The Impact

  • 16,720 interactions and sampled consumers 
  • Average 500 interactions per hour
  • Total reach +500k
  • Resulted in huge bounce back to retailers and conversion to sale

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