Our Work
Luxury and Prestige Beauty & Accessories Brands, Automotive, Technology, Alcohol & FMCG Companies

Pop Up Retail Animation – In Centre, Retail & Outdoor

With traditional retail continuing to be challenged by the growth in online shopping, MEA is increasingly being briefed in by our existing clients and sought out by new ones, to explore and develop and create unique ways to leverage new retail touch points that will disrupt a consumer journey both in and outside of the bricks and mortar retail store.

Client:
Luxury and Prestige Beauty & Accessories Brands, Automotive, Technology, Alcohol & FMCG Companies
Service:
People + Activation - Pop up store conceptualisation, development and logistics, Traffic stopping sales staff, overall sales, sampling & experience management support
CATEGORY:
Pop Up Retail Animation – In Centre, Retail & Outdoor

The Brief

Briefs range from the simple, such as providing passionate, dynamic Brand Ambassadors or staff confident enough to stop traffic and who know how to engage and educate consumer and make a sale, right through to overall activation concept and creative development, logistics planning and event setup and pack down.

The Brief

The Experience

To achieve the overall objective of bringing brand(s) to life in a physical and immersive brand world either indoors or out, that captures a consumers attention, disrupting their journey in or outside of the traditional retail store. Create amazing first impressions that lead to a sale on the spot or at some point in the near future. 


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The Impact

A setup that meets brand guidelines and delivers the 'WOW'.

Passionate, energised Brand Ambassadors who leave lasting impressions that generate sales, on the spot, in the future and repeat.

Achieves return on investment and experience KPI’s set out at the off set of each project


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